Best Buy Trying To Fire Employee Over Those Hilarious EVO Versus iPhone Videos

By MG Siegler, TechCrunchJuly 01, 2010 at 04:33PM

By now it seems like just about everyone has seen the iPhone 4 vs. HTC EVO video (and the rebuttal video). The video portrays an electronics store employee trying to convince a person looking for an iPhone 4 to buy an HTC EVO 4G instead. It’s hilarious — like all good humor, so funny because it’s at least partially true. But you know who didn’t find it funny? Best Buy. How do I know that? Because they’re trying to fire the kid who made it.

The video in question was made by Brian Maupin, a 25-year-old based in Kansas City, Missouri. For the past three and a half years he’s been working at Best Buy selling mobile phones. He’s probably not going to be doing that anymore as Best Buy has suspended him indefinitely and is currently taking the steps to terminate him, Maupin tells us. The reason? The video.

The video became so popular (it currently has nearly 1.3 million views on YouTube) that someone at Best Buy corporate saw it. They then put two-and-two together that it was an employee at one of their stores that made it, and the hammer came down. “They felt it disparaged a brand they carried (iPhone/Apple) as well as the store itself and were fearful of stockholders & customers being turned off to Best Buy Mobile,” Maupin says.

What’s ridiculous is that nowhere in the video does Maupin have anything indicating the fictitious store the iPhone buyer is walking into is a Best Buy. At the beginning, the cartoon employee identifies the store as “Phone Mart.” The character isn’t even wearing the signature Best Buy blue polo shirt — and they’re standing in an outdoor field with a pink tree.

In other words, nothing about this video seems to imply Best Buy in anyway. In fact, the only reason it will be tied to Best Buy now is thanks to this story.

Maupin says he was asked to quit, which he declined to do, and so they suspended him this morning telling him that he would most likely be terminated after they review it with HR. He expects the decision in the next day or two. “I issued a statement to them explaining that the video was intended to be comedic and hence, not taken seriously by them or all these stockholders & customers they are worried about [being] turned off to buying from them due to the video,” Maupin says in his defense.

Maupin isn’t sure how exactly Best Buy corporate knew to tie the video to him, but believes they did so because a couple other videos under his Tiny Watch Productions (a little indie film group he made with his friends) YouTube account featured videos referencing him and Best Buy. Maupin says he removed those videos at Best Buy’s request, but refuses to take down the EVO vs. iPhone videos because, again, they in no way reference Best Buy.

Regardless of whether he keeps his job or not (which he doesn’t expect to), Maupin is optimistic. “I see it all as a blessing in disguise. I’ve wanted to start my career in graphic design/animation for so long, I see this as my kick in the pants to go get it,” he says.

And now, for an encore:

Use Scotch Tape or Nail Polish to Relieve an Itchy Mosquito Bite [MacGyver Tip]

By Adam Pash, LifehackerJuly 01, 2010 at 02:30PM

Use Scotch Tape or Nail Polish to Relieve an Itchy Mosquito BiteYou’re guaranteed to get a mosquito bite this summer, no matter how diligent you are. If the itching is more than you can stand and you don’t have itch cream on hand, check your drawers for nail polish or Scotch tape.

Earlier today, Reader Michael McElrath wrote in to sing the praises of Scotch tape as a mosquito bite itch reliever. We’ve heard in the past that both Scotch tape and nail polish can work wonders to relieve an itchy bug bite, and while we’ve still been unable to find any solid non-anecdotal evidence as to why, the predominant theory seems to be that sealing the bite off from the air can make a big difference.

If that’s the case, a solid coat of nail polish is probably the better option if you’ve got a choice. Alternatively, Twitter user Lemcott and Floridian offers this as an explanation:

The itch is actually caused by blood rushing to fill in the small entrance, but not be able to due to the proteins the mosquito used as an anti-clotting device. Thus it inflames, and the blood pressure sets off the nerve endings. Tape/nail polish actually keep the area around the entrance more stable, letting it heal faster/ become less inflamed. Scratching also only irritates the area further, meaning a longer heal time = more itching.

If you can drop a little science or just more anecdotal claims on this (or refute it completely), let’s hear your expertise in the comments. Photo by James Jordan.

SSDownloader fetches popular antivirus, antimalware, and firewall apps

By Lee Mathews, Download SquadJuly 01, 2010 at 02:15PM

Filed under: ,

If you’re constantly being called on by friends and family to provide tech support, troubleshooting, and computer advice, you’ve probably had to install security applications on other people’s computers more than once. Heck, you may do it just about every day. If so, you might want to grab SSDownloader — an open source app which makes downloading current versions of popular antivirus, antimalware, firewall, and utility software a snap.

When you launch the portable app, it automatically refreshes its database and presents an excellent selection of free security apps for Windows computers. Included are popular free apps like Avast!, Security Essentials, Malwarebytes, HiJack This, Comodo Firewall, CCleaner, AutoRuns, and Process Explorer — as well as loads more.

Trial versions of programs like Nortonare also provided in case you’re trying to appease someone who demands “name brand” protection (yes, there are still people like that — and they’re not all familiar with our go-to apps).

SSDownloader is an excellent way to make sure you’ve always got up-to-date installers at the ready. Need something with more options? Check out Anti-Malware Toolkit — or Ketarin, if you’d rather go the DIY route.

SSDownloader fetches popular antivirus, antimalware, and firewall apps originally appeared on Download Squad on Thu, 01 Jul 2010 13:15:00 EST. Please see our terms for use of feeds.

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Davis Deluxe Rigging Knife

By (author unknown), Cool ToolsJuly 01, 2010 at 09:00AM

This knife/marlinspike/ shackle-wrench/ screwdriver is one of the simplest and most reliable tools I own. It contains a decent sheepsfoot blade, a locking curved marlinspike, a very simple lever wrench, and a nice large flat screwdriver all in one shiny stainless steel package.

Before owning a sailboat I never realized the need for such a thing, and in fact had never even noticed them as real tools. I thought they were some sort of romantic holdover from another era. Not until I started working with ropes, lines and shackles on the boat did I fully realize the critical necessity for such a tool. I can’t imagine life without one now. I own two of them, two different brands, but the one I keep abusing is the Davis, the “other” one is pretty but not quite as effective.

It works very well, is relatively inexpensive and even looks cool! Cheap, virtually indestructible, invaluable to anyone who works with rope/line. I’ve put this tool to the test daily since I bought it a year ago and swear my greatest confidence that this is, hands down, one of the coolest tools ever!

— Seamus Holley

Davis Deluxe Rigging Knife
$25

Available from Amazon

Manufactured by Davis

Tooth regeneration gel

By Jason Kottke, kottke.orgJune 30, 2010 at 10:00PM

Scientists have developed a gel that rebuilds teeth. It could replace drilling & filling as the treatment of choice for cavities.

The gel or thin film contains a peptide known as MSH, or melanocyte-stimulating hormone. Previous experiments, reported in the Proceedings of the National Academy of Sciences, showed that MSH encourages bone regeneration.

Bone and teeth are fairly similar, so the French scientists reasoned that if the MSH were applied to teeth, it should help healing as well.

To test their theory, the French scientists applied either a film or gel, both of which contained MSH, to cavity-filled mice teeth. After about one month, the cavities had disappeared, said Benkirane-Jessel.

Tags: medicine

What Caffeine Actually Does to Your Brain [Explainer]

By Kevin Purdy, LifehackerJuly 13, 2010 at 12:00PM

What Caffeine Actually Does to Your BrainFor all of its wild popularity, caffeine is one seriously misunderstood substance. It’s not a simple upper, and it works differently on different people with different tolerances—even in different menstrual cycles. But you can make it work better for you.

Photo by rbrwr.

We’ve covered all kinds of caffeine “hacks” here at Lifehacker, from taking “caffeine naps” to getting “optimally wired.” And, of course, we’re obsessed with the perfect cup of coffee. But when it comes to why so many of us love our coffee, tea, soda, or energy drink fixes, and what they actually do to our busy brains, we’ve never really dug in.

What Caffeine Actually Does to Your BrainWhile there’s a whole lot one can read on caffeine, most of it falls in the realm of highly specific medical research, or often conflicting anecdotal evidence. Luckily, one intrepid reader and writer has actually done that reading, and weighed that evidence, and put together a highly readable treatise on the subject. Buzz: The Science and Lore of Alcohol and Caffeine, by Stephen R. Braun, is well worth the short 224-page read. It was released in 1997, but remains the most accessible treatise on what is and isn’t understood about what caffeine and alcohol do to the brain. It’s not a social history of coffee, or a lecture on the evils of mass-market soda—it’s condensed but clean science.

What follows is a brief explainer on how caffeine affects productivity, drawn from Buzz and other sources noted at bottom. We also sent Braun a few of the questions that arose while reading, and he graciously agreed to answer them.

Caffeine Doesn’t Actually Get You Wired

Right off the bat, it’s worth stating again: the human brain, and caffeine, are nowhere near totally understood and easily explained by modern science. That said, there is a consensus on how a compound found all over nature, caffeine, affects the mind.

What Caffeine Actually Does to Your BrainEvery moment that you’re awake, the neurons in your brain are firing away. As those neurons fire, they produce adenosine as a byproduct, but adenosine is far from excrement. Your nervous system is actively monitoring adenosine levels through receptors. Normally, when adenosine levels reached a certain point in your brain and spinal cord, your body will start nudging you toward sleep, or at least taking it easy. There are actually a few different adenosine receptors throughout the body, but the one caffeine seems to interact with most directly is the A1 receptor. More on that later.

What Caffeine Actually Does to Your BrainEnter caffeine. It occurs in all kinds of plants, and chemical relatives of caffeine are found in your own body. But taken in substantial amounts—the semi-standard 100mg that comes from a strong eight-ounce coffee, for instance—it functions as a supremely talented adenosine impersonator. It heads right for the adenosine receptors in your system and, because of its similarities to adenosine, it’s accepted by your body as the real thing and gets into the receptors.

Update: Commenter dangermou5e reminds us of web comic The Oatmeal’s take on adenosine and caffeine. It’s concise:

What Caffeine Actually Does to Your Brain

What Caffeine Actually Does to Your BrainMore important than just fitting in, though, caffeine actually binds to those receptors in efficient fashion, but doesn’t activate them—they’re plugged up by caffeine’s unique shape and chemical makeup. With those receptors blocked, the brain’s own stimulants, dopamine and glutamate, can do their work more freely—”Like taking the chaperones out of a high school dance,” Braun writes in an email. In the book, he ultimately likens caffeine’s powers to “putting a block of wood under one of the brain’s primary brake pedals.”

It’s an apt metaphor, because it spells out that caffeine very clearly doesn’t press the “gas” on your brain, and that it only blocks a “primary” brake. There are other compounds and receptors that have an effect on what your energy levels feel like—GABA, for example—but caffeine is a crude way of preventing your brain from bringing things to a halt. “You can,” Braun writes, “get wired only to the extent that your natural excitatory neurotransmitters support it.” In other words, you can’t use caffeine to completely wipe out an entire week’s worth of very late nights of studying, but you can use it to make yourself feel less bogged down by sleepy feelings in the morning.

These effects will vary, in length and strength of effect, from person to person, depending on genetics, other physiology factors, and tolerance. But more on that in a bit. What’s important to take away is that caffeine is not as simple in effect as a direct stimulant, such as amphetamines or cocaine; its effect on your alertness is far more subtle.

It Boosts Your Speed, But Not Your Skill—Depending on Your Skill Set

What Caffeine Actually Does to Your BrainJohann Sebastian Bach loved him some coffee. So did Voltaire, Balzac, and many other great minds. But the type of work they did didn’t necessarily get a boost from their prodigious coffee consumption—unless their work was so second-nature to them that it felt like data entry.

The general consensus on caffeine studies shows that it can enhance work output, but mainly in certain types of work. For tired people who are doing work that’s relatively straightforward, that doesn’t require lots of subtle or abstract thinking, coffee has been shown to help increase output and quality. Caffeine has also been seen to improve memory creation and retention when it comes to “declarative memory,” the kind students use to remember lists or answers to exam questions.

(In a semi-crazy side note we couldn’t resist, researchers have implied this memory boost may be tied to caffeine’s effect on adrenaline production. You have, presumably, sharper memories of terrifying or exhilarating moments in life, due in part to your body’s fight-or-flight juice. Everyone has their “Where I was when I heard that X died” story, plugging in John F. Kennedy, John Lennon, or Kurt Cobain, depending on generational relatability).

Then again, one study in which subjects proofread text showed that a measurable boost was mainly seen by those who could be considered “impulsive,” or willing to sacrifice accuracy and quality for speed. And the effect was only seen in morning tests, indicating the subjects may have either become lightly dependent on caffeine, or were more disposed to such tasks at that time of day.

So when it comes to caffeine’s effects on your work, think speed, not power. Or consider it an unresolved question. If we’re only part of the way to understanding how caffeine affects the brain, we’re a long way to knowing exactly what kind of chemicals or processes are affected when, say, one writes a post about caffeine science one highly caffeinated afternoon.

For a more direct look at what happens to your brain when there’s caffeine in your system, we turn to the the crew at Current. They hooked up one of their reporters to a brain monitor while taking on some new caffeine habits, and share their brains on caffeine:

What Caffeine Actually Does to Your Brain

Effectiveness, Tolerance, and Headaches

Why do so many patients coming out of anesthesia after major surgery feel a headache? It’s because, in most cases, they’re not used to going so long without coffee. The good news? If they wait a few more days, they can start saving coffee again for when they really need it.

The effectiveness of caffeine varies significantly from person to person, due to genetics and other factors in play. The average half-life of caffeine—that is, how long it takes for half of an ingested dose to wear off—is about five to six hours in a human body. Women taking oral birth control require about twice as long to process caffeine. Women between the ovulation and beginning of menstruation see a similar, if less severe, extended half-life. For regular smokers, caffeine takes half as long to process—which, in some ways, explains why smokers often drink more coffee and feel more agitated and anxious, because they’re unaware of how their bodies work without cigarettes.

What Caffeine Actually Does to Your BrainAs one starts to regularly take in caffeine, the body and mind build up a tolerance to it, so getting the same kind of boost as one’s first-ever sip takes more caffeine—this, researcher can agree on. Exactly how that tolerance develops is not so clear. Many studies have suggested that, just as with any drug addiction, the brain strives to return to its normal function while under “attack” from caffeine by up-regulating, or creating more adenosine receptors. But regular caffeine use has also been shown to decrease receptors for norepinephrine, a hormone akin to adrenaline, along with serotonin, a mood enhancer. At the same time, your body can see a 65 percent increase in receptors for GABA, a compound that does many things, including regulate muscle tone and neuron firing. Some studies have also seen changes in different adenosine receptors when caffeine becomes a regular thing.

Caffeine, it’s been suggested, is probably not directly responsible for all these changes. By keeping your brain from using its normal “I’m tired” sensors, though, your caffeine may be causing the brain to change the way all of its generally excitable things are regulated. Your next venti double shot goes a little less far each time, in any case. Photo by zoghal.

A 1995 study suggests that humans become tolerant to their daily dose of caffeine—whether a single soda or a serious espresso habit—somewhere between a week and 12 days. And that tolerance is pretty strong. One test of regular caffeine pill use had some participants getting an astronomical 900 milligrams per day, others placebos—found that the two groups were nearly identical in mood, energy, and alertness after 18 days. The folks taking the equivalent of nine stiff coffee pours every day weren’t really feeling it anymore. They would feel it, though, when they stopped.

You start to feel caffeine withdrawal very quickly, anywhere from 12 to 24 hours after your last use. That’s a big part of why that first cup or can in the morning is so important—it’s staving off the early effects of withdrawal. The reasons for the withdrawal are the same as with any substance dependency: your brain was used to operating one way with caffeine, and now it’s suddenly working under completely different circumstances, but all those receptor changes are still in place. Headaches are the nearly universal effect of cutting off caffeine, but depression, fatigue, lethargy, irritability, nausea, and vomiting can be part of your cut-off, too, along with more specific issues, like eye muscle spasms. Generally, though, you’ll be over it in around 10 days—again, depending on your own physiology and other factors.

Update: Commenter microinjectionist offers his own summary of more recent caffeine studies, which offers expanded reasons why caffeine users feel a “morning crash,” as well as why your whole body, not just your brain, might feel so bad when you withdraw.

Getting Out of the Habit and Learning to Tame Caffeine

Beyond the equivalent of four cups of coffee in your system at once, caffeine isn’t giving you much more boost—in fact, at around the ten-cup level, you’re probably less alert than non-drinkers. So what if you want to start getting a real boost from caffeine once again, in a newly-learned, less-dependent way?

What Caffeine Actually Does to Your BrainOur own Jason Fitzpatrick has both intentionally “quit” caffeine, as well as just plain run out of coffee. Being the kind of guy who measures his own headaches and discomfort, he suggests measuring your caffeine intake, using caffeine amounts in all your drinks, chocolate, and other “boosting” foods. Wise Bread has a good roundup of caffeine amounts, and the Buzz Vs. The Bulge chart also shows how many calories you’ll be cutting if you start scaling back. Once you know your levels, map out a multi-week process of scaling down, and stick to it. Jason also suggests that dependency kicking is a good time to start taking walks, doing breathing exercises, or other mind-clearing things, because, in his experience, their effects are much greater when caffeine is not so much a part of your make-up.

Braun, author of Buzz, sees it the same way, but still uses coffee—strategically, according to our email exchange:

In practical terms, this means that if you’d like to be able to turn to caffeine when you need it for a quick, effective jolt, it’s best to let your brain “dry out” for at least several days prior to administration. This is actually my current mode of consumption. I don’t regularly drink coffee anymore (gasp).

This from a man who loved (and wore out) his home espresso maker. I love coffee in all its guises. But after 30+ years it wasn’t working for me. For one thing, the problem with caffeine is that there are adenosine receptors all over the body, including muscles. For me, that meant that caffeine made me vaguely stiff and sore, and it aggravated a tender lower back that was prone to spasm. But I also just wasn’t getting a clean, clear buzz from coffee…I drank so much, so regularly, that drinking an extra cup or two didn’t do a helluva lot except, perhaps, make me a little more irritable.

So about a year ago I slowly tapered down, and now I have, if anything, a cup of tea (half black, half peppermint) in the morning. (The amount of caffeine from the black tea isn’t enough to wire a gnat.) Not only does my body feel better now, my brain is clean of caffeine, so I really want (or need) a good neural jump-start, I will freely…nay, ecstatically…indulge. Then I stop and let the brain settle again.

That’s the theory, anyway…and it’s basically true, although I’ll freely admit that sometimes I have an espresso or coffee just because it tastes so damned good.

If you’d like Braun’s extended takes on caffeine tolerance and withdrawal, along with the advent of energy drinks and caffeine’s impact on creativity, you can read our full email interview.


That’s our attempt at summing up the science and common understanding of caffeine in one post. There is, as you can imagine, a lot more to explore—Braun’s Buzz is a good starting point, but you’ll find your own way from there. What’s the most interesting thing you’ve learned about caffeine, either from reading or personal experience? Share the science in the comments.

AppleJack 1.6 for Snow Leopard

By (author unknown), MacOSXHints.comJuly 13, 2010 at 10:30AM

AppleJack has been updated to work with Snow Leopard with the release of version 1.6.

In a nutshell, AppleJack is a command-line utility and series of scripts for running repair tasks in Single User Mode when a bootable startup disc in not available. It’s great for those times when all you get is a blue screen and no GUI startup, and need to troubleshoot and repair the problem, but left your complete CLI reference book in your other suit.

To use it, bring up Single User Mode by holding down Command-S at startup and then when the prompt is available type applejack. Use the menu provided or select ‘auto pilot’ to perform all of the basic tasks, such as filesystem and permission repair, cache clearing, and more. There is an ‘Expert mode’ available by typing ‘x’ at the AppleJack prompt to do more operations on the hardware and user accounts. Documentation is provided in a Man page; type man applejac ...

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